作为我国传统的珍贵中药材，古往今来被列为滋补上品。自20世纪90年代中期，价格暴跌至谷底，下降幅度之大，为历年所少见。如今，鹿茸产品价格终于开始企稳回升，并向合理价位靠拢。现市价为：梅花鹿茸二杠一等已由最低时的1800～1900元（人民币/kg，下同），上涨至5000～5500元，二杠二等由800～900元，上涨至3700～4000元；马鹿茸一等由600～800元上涨至1500～1700元，二等由400～500元，上涨至1100～1300元，三等也升至500～600元。
As China's traditional precious Chinese herbal medicines, as it always is listed as the top grade tonic. Since the mid-1990s, the price plunged to the bottom, magnitude of the decline, for the calendar year of the rare. Today, antler prices finally began the steady rise, to move closer to a reasonable price. The current market value as follows: 1800 ~ 1900 yuan Antler two bars of first-class has been the lowest (RMB / kg, the same below), up to 5000 ~ 5500 yuan, two bars the second from 800 to 900 yuan, up to 3700 to 4000 yuan; first-class horse velvet rose from 600 to 800 yuan to 1,500 to 1,700 yuan, the second from 400 to 500 yuan, rose to 1,100 to 1,300 yuan, three, rose to 500 to 600 yuan.
功效：药用价值高，应用范围广
Efficacy: high medicinal value, a wide range of applications
鹿茸具有补益气血、温肾壮阳、强心复脉、化瘀生肌、强筋壮骨、固崩止带、健脑安神、增强人体免疫力、延缓人体衰老等功效。可促使心脏血管和心肌功能恢复正常，改善肾脏机能，补元气，治虚劳，填精血。恢复及促进精力和性功能。现代生物科学技术证明：鹿茸中含有人体荷尔蒙、胰岛素样生长因子等氨基酸物质。用氨基酸制成的高级保健品，可以增加人体细胞的活力、消除皱纹、恢复青春、促进脂肪代谢、强化免疫系统、增进和恢复记忆、增强男女性能力等功效。女子服用，专治子宫虚冷，崩漏，带下及产后贫血。由于鹿茸的特殊价值和疗效，我国几千家药厂和保健品厂以鹿茸为主要原料开发了几千个品种，所需鹿茸原料每年增加25～30吨左右。为使中国养鹿业在国际国内鹿业市场竞争中立于不败之地，近年，科研部门对药用鹿茸进行精加工和细加工方面研究取得了较好的科研成果，初步改变了“千茸一面”的老产品格局，鹿茸系列产品相继问世，投入生产后收到消费者青睐，市场销售量开始回升。
Velvet has a blood tonic, Warming impotence, complex cardiac pulse, blood myogenic, sinews and bones, it ended with solid collapse, brain nerves, enhance immunity, delay human aging and other effects. May promote cardiovascular and cardiac function returned to normal, improve kidney function, make up their strength, rule Consumption, fill fine blood. Recovery and promoting energy and sexual function. Modern biological science and technology proven: velvet contain human hormones, insulin-like growth factor amino acid substances. With advanced health care products made from amino acids, can increase the vitality of human cells, eliminate wrinkles and restore youthful, promote fat metabolism, strengthen the immune system, enhance and restore memory, and enhance sexual performance of men and women and other effects. Woman taking cures virtual cold uterus, uterine bleeding, vaginal discharge and postpartum anemia. Due to the special value and efficacy of velvet, thousands of pharmaceutical and health care products factory in velvet as the main raw material developed thousands of varieties, velvet material required annual increase of about 25 to 30 tons. For the Chinese Deer Industry invincible position in the international and domestic market competition deer industry in recent years, research departments of pharmaceutical and fine velvet finishing processing research has made good achievements in scientific research, the initial change "1000 Velvet side "of the old product structure, velvet series products have come out, consumers received after put into production, market sales began to rise.
现状：进口茸数量减少，养鹿业逐年萎缩
Status: Velvet reduce the number of imports, the deer industry shrinking year by year
一方面，新西兰、澳大利亚、俄罗斯等鹿茸生产大国近年生产相应调减，进口鹿茸随之减少，缓解了国际市场对我国鹿茸产品的冲击，我国鹿茸市场份额相应增加，销售状况有所好转。另一方面，由于十多年低迷走势，很多养殖户放弃养鹿，改养其它效益好的品种，导致存栏数大幅缩减，鹿茸新品数量减少，市场供应基本靠吃老库存维持。据估算，我国鹿存栏数已由2004年的55万头，下降至2008年的20万头左右。
On the one hand, New Zealand, Australia, Russia and other producing countries in recent years, the production of velvet reduced accordingly, velvet imports be reduced to ease the impact of the international market for our products, velvet, velvet corresponding increase in our market share, sales improved. On the other hand, more than a decade since the downturn trend, many farmers to abandon Deer, change raise a good variety of other benefits, resulting in a substantial reduction in the number of herds, reducing the number of new velvet, the market supply of basic eating old inventories remain. It is estimated that the number of deer herds in 2004 by 550,000, down from about 200,000 in 2008.
需求：持续增加，后市走强
Demand: continued to increase, the market outlook strong
鹿茸作为鹿类的主要产品，用于人类的医药保健已有数千年的历史，传统的中国鹿茸在世界上享有很高的声誉。随着人们生活水平的提高，鹿茸、鹿肉的市场需求与日俱增，市场对以鹿茸、鹿鞭、鹿血、鹿胎等为主要原料的生产的几百种中西药品、保健品、化妆品等需求开始逐日升温。此外，由于鹿肉质地鲜嫩、营养高于牛羊肉，适口性强，有广阔的国内外市场，是值得开发的鹿产品。还有轻工、纺织等领域对鹿皮、鹿毛绒等需求也在开始增加。而且每年大量出口到日本、韩国、东南亚等国家，特别是我国加入WTO以后，鹿茸产品国内、国外市场需求大幅增加，而我国养鹿业由于多年走滞价低产业规模萎缩等原因造成鹿茸产品较往年大有减少，成品数量有限，这些原因是导致鹿茸产品价格跃出谷底，出现反弹的又一个主要原因之一。
Deer antler as a major product category for the history of human medical care for thousands of years, traditional Chinese velvet enjoy a high reputation in the world. With the improvement of people's living standards, market demand velvet, venison growing market began to velvet, Lubian, Lu Xue, Lutai as the main raw material for the production of hundreds of Chinese and Western medicines, health products, cosmetics and other needs heating up daily. Further, since the venison tender texture, nutrition higher than beef and mutton, palatability, has a vast domestic and foreign markets, it is worth developing deer products. There are light industry, textile and other fields deerskin, deer plush demand also began to increase. And every year a large number of exports to Japan, Korea, Southeast Asia and other countries, especially after China's accession to WTO, the domestic antler products, a substantial increase in foreign demand, while China's Deer Industry for many years due to the slow down of industrial scale the lowest shrinkage compared with other causes of velvet products a great reduction in previous years, a limited number of products, which is the reason leading to product prices jumped velvet bottom, another one appears a major rebound.
由于前些年鹿茸产品库存积压严重，虽然需求增加，但是市场价格升幅不会很大，现阶段只是再次向自身价值的合理回归。但养鹿专家称：随着我国加入WTO后，销售渠道拓宽，消费群体增加，只要在鹿产品的深加工、精加工、细加工上下功夫、做文章，研究开发高精产品，提高产品的附加值，满足市场对鹿产品多元化的需求，生产出优质鹿产品，占领国内外市场，才能获取更高利润，因此，鹿产品后市看好，销量与价格将持续走强。
Since a few years ago a serious backlog of inventory velvet, although the increase in demand, but the market price increases will not be great, but at this stage the value of their own reasonable return again. But experts say Deer: With China's accession to WTO, to broaden sales channels, increasing consumer groups, as long as work hard in the deep processing of deer products, finishing, finishing, fuss, research and development of high-precision products, increase value-added products to meet the market demand for product diversification deer, deer produce high-quality products, the occupation of domestic and foreign markets, in order to obtain higher profits, and therefore, deer product bullish market outlook, sales and prices will continue to strengthen.
效益：鹿茸市场复苏，养鹿前景看好
Benefits: velvet market recovery, Deer prospects
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