一、加强宏观调控，在发展茸用鹿同时发展肉用鹿
First, strengthen macro-control in the development of deer antler with simultaneous development of deer meat
由于目前我国养鹿业处于“无头症”状态，加强宏观调控，可以减少那些不顾资源条件、生态环境和市场走向，一窝蜂式盲目发展的情况，使中国养鹿业有计划的按照市场经济规律有序发展。做到茸用鹿发展控制数量，重视质量，提高单产与总产量；同时加快肉用鹿发展步伐，满足国内外市场对优质高档鹿肉的需求。
Because China's Deer Industry in "headless disease" state, strengthen macro-control, can be reduced in spite of those resources, ecological environment and market trends, case type blind rush to development, the Chinese Deer Industry planned in accordance with the laws of market economy orderly development. Velvet deer do with the development of the number of control, attention to quality, improve yields and total production; deer meat while speeding the pace of development, to meet the domestic and international market demand for high-grade venison.
二、实行标准化生产
Second, the implementation of standardized production
标准不仅是衡量产品的质量、营销能力的尺度，也是实现现代化生产、提高产品竞争力的保证。在市场竞争的机制下，鹿业标准化重点是以技术标准为主体，逐步建立起包括种质、饲料、饲养、防疫、产品收获加工、产品质量监测、包装、贮运、营销及售后服务等系列标准化体系。领导还要按照统一、协调、简化、优选的原则，积极推行标准化体系的建立。并将标准化渗透到生产、开发、销售和服务等各个环节中去，严格按照标准化生产、管理、验收，对生产、营销过程实行全方位的标准化管理。
Not only is the standard measure of the quality of products, scale marketing capabilities, as well as the modernization of production, improve product competitiveness guarantee. In the market competition mechanism, deer industry standardization technical standard as the main focus is gradually established, including germplasm, feed, feeding, immunization, harvesting and processing of products, product quality monitoring, packaging, storage, marketing and after-sales service and other standardization system. Also in accordance with the unified leadership, coordination, simplification, preferred principle, actively promote the establishment of a standardized system. Standardization and penetrated into all aspects of production, development, sales and service go, in strict accordance with standardized production, management, inspection, production and marketing process of implementation of the full range of standardized management.
养鹿企业已有的标准既落后于经济发展，也落后于技术发展。技术含量偏低，加上标准意识薄弱，导致养鹿生产、产品加工难免粗糙，影响在国际竞争中的优势。因此，要对过去的标准进行复审与修订，并制定新标准，完善标准化体系，尽快与国际接轨，使标准化成为养鹿生产的自觉行动。
Deer existing standard business both behind economic development, but also lags behind technological development. Low-tech, with a weak sense of standards, resulting in deer production, product processing inevitably rough, affecting advantage in international competition. Therefore, to past standards review and revision, and to develop new standards, improve the standardization system, as soon as possible with the international standardization to become Deer produce conscious action.
三、加强种鹿基地建设
Third, strengthening the bases of deer
我国已经育成梅花鹿的双阳品种、西丰品种、四平品种、敖东品种和兴凯湖品种，以及马鹿的乌兰坝品种、塔里木品种和青源品种，对推动养鹿业发展起到重要作用。今后应当有组织有领导的制定鹿的育种规划方案，建立种鹿登记、使用制度，推广和普及繁殖先进技术，建立鹿的良种繁育体系，良种场和商品场分离。加大行业的专业化和规范化水平，使良种繁育场的遗传进展快速传递到生产中去。
China has bred varieties Shuangyang sika deer, Xifeng variety, Siping species, varieties and Aodong Xingkaihu varieties, as well as red deer Ulan dam breed, Tarim species and varieties of green sources, promoting the development of the deer industry plays an important role . It should be organized in the future breeding plan to develop leadership deer, deer establishment registration, the use of the system, and the popularization of advanced breeding technology, the establishment of breeding system, seed market and commodities field separation deer. Increased industry specialization and standardization level, the progress of genetic breeding farm of rapid transfer into production.
四、深化鹿产品加工和宣传
Fourth, deepen the publicity and deer products processing
鹿产品的深加工既可以方便利用，又可以提高经济效益，是创名牌、创品牌的必要条件。由于养鹿企业在技术、设备、资金等方面的先天不足，应当引进、移植、借鉴应用农牧业的先进加工技术和科研成果，或者与高等院校、科研院所和相关企业联合，借舰出航。
Deep processing of deer products makes for easy use, and can improve economic efficiency, is a brand name, creating the necessary conditions for the brand. Because of inherent Deer enterprises in technology, equipment, funds, etc., should be introduced, transplantation, learn agricultural application of advanced processing technology and scientific research, or in conjunction with universities, research institutes and related businesses, by sailing ship .
在鹿产品深加工的同时，应当加大鹿产品宣传的力度。我国虽然有应用鹿产品的传统与习惯，但众多的民众对鹿产品的作用以及如何应用鹿产品并不了解。养鹿企业应当向众多的保健品（如脑白金）那样，反复的、不厌其烦的将鹿茸药理作用、临床效果、应用鹿产品的益处告诉大家，使鹿产品真正的为广大人民群众的健康与生活服务。
While deer products deep processing of deer products should increase efforts to promote. Although the application of traditional and customary deer products, but many of the people on the role of deer products deer products and how to apply do not understand. Deer enterprises should to a large number of health care products (such as melatonin) as repeated, patiently velvet pharmacological effects, clinical effects, the benefits of the application of deer products to tell you that the real deer products for the majority of people's health and life service.
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